Did you know... Dolceta.eu will be going offline on the 30th of June 2013.

The best teaching or pedagogical resources from Dolceta have been moved across to our new Consumer Education website, Consumer Classroom. www.consumerclassroom.eu is a collaborative website for teachers from across the EU. It provides quality teaching resources and interactive tools to equip 12 - 18 year olds with the practical consumer skills they need.
If you are a Teacher or Consumer Professional, please visit Consumer Classroom and sign up to access teaching resources or become a partner.

www.consumerclassroom.eu

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Ecological advertising/labelling.

"Biodegradable", "Ecological", "Environmentally friendly", etc. This type of advertising or labelling has been developed due to the increased desire of consumers to buy products that are not damaging to the local or world environment. Such labelling and advertising allows consumers to compare products quickly and easily when shopping. The wide media coverage of ecological disasters such as oil slicks, the depletion of the ozone layer, climate change, etc has lead to greater public interest in environmentally friendly products and services.

What is ecological advertising?

It is any advertising or labelling that refers to a product or service and the effects it has on the environment, including manufacturing, methods of production, materials used, packing, and even how the product will be disposed of e.g. recycling. © European Union, 2010 Reproduction of DOLCETA is authorised provided the source is acknowledged http://www.dolceta.eu Read more

What are the problems arising from ecological advertising?

1. The statements contained in this type of advertising is not always true. Some companies will claim that their product or service is environmentally friendly, when in truth there is only one element of the product, e.g. the packaging, that is environmentally friendly and the rest of the product could be harmful to the environment. A general statement can be based only on the examination of the entirety of the cycle of life of the product and on all its characteristics. Example: (...) Read more

Problems with environmentally friendly labelling

Some unscrupulous companies abuse this limited knowledge of environmental matters when advertising to confuse consumers, they prey on the desire of consumers to buy environmentally friendly products. Trust in environmentally friendly labelling is a fundamental requirement for any voluntary labelling scheme to work. By falsely claiming that a product or service is environmentally friendly traders are not encouraging responsible consumption. When false claims are revealed consumers loose (...) Read more