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Consumer Education


   Legal validation: 15/03/2011

Introduction to consumer education

The fundamentals of consumerism can be taught effectively in the classroom.

Traditionally consumer education has been treated as being about avoiding the rip-offs, money management and understanding credit. But many educators take the broader view that it should be ‘education for living’ with the major emphasis on the economic, environmental, political and social decisions that learners will make today, tomorrow and in the future.

"Consumer Education is a way to balance the power between producers and consumers. Consumer Education aims to encourage individuals to analyse and make value-based decisions at a personal level in terms of needs and wants. It can also help individuals to make decisions which may be concerned with the wider community. It is the transferability of skills conferred by consumer education which sets it apart from consumer information - enabling people to use consumer information, so they ultimately make informed decisions.” (National Consumer Education Partnership [UK] 1999.)

© European Union, 2010 Reproduction of DOLCETA is authorised provided the source is acknowledged http://www.dolceta.eu

Why teach Consumer Education?

Consumer education aims to encourage individuals to analyse and make value-based decisions at a personal level in terms of needs and wants. Read more

How to teach Consumer Education?

Consumer education in Dolceta is based in the Competence Based model for Consumer Education (COBACE) . Read more

What to teach in Consumer Education?

Consumer Education is one of the declared objectives of the European Union (EU) [1]. Political strategists are convinced that it is indispensable to implement well-structured consumer education measures both on a national level and through international networks. Read more

Who to teach Consumer Education to?

As a key component of lifelong learning, consumer education has close links to other work such as the development of basic skills and formal education. Understanding your target learners and their needs is essential for all learning. Dolceta is an education tool designed to assist teachers of students at all levels to teach consumer education effectively in the classroom. The rationale for consumer education is that it helps to develop more confident consumers, so helping to drive competition and innovation, helping markets to operate more effectively. Read more

Where should we teach Consumer Education?

There is no best place to teach consumer education! Read more