Risk means uncertainty about the result of some action or situation. People react differently in uncertain situations according to their nature. We can reduce financial risk by being responsible and aware, by insuring ourselves and by saving money "for rainy days". Risk in a financial market context can be defined as the chance that an investment will provide a low or negative return.
Prediction and probability
We usually talk about risk when we are unsure of how a certain situation will develop:

See how people decide based on the probability of different consequences. Some situations are more predictable and risk can be avoided:
Some situations are unpredictable and you can only try to lower the possibility that undesirable consequences will occur:
- You invested a big amount of your savings to a conservative deposit fund by a very stable bank that has branches all over EU. An unexpected/unpredictable situation occurs when the banks’ officials allow bad investments that deeply affect the bank’s cash flow. You will not get any dividends that year.
Behaviour under uncertainty
In economic theory, we recognise three different types of personalities according to their relationship to risk:
Sources of risk
We encounter risk in all areas of finance – from saving and investing through paying in different ways, to borrowing. Insurance is probably the most common area to talk about risk but not the only one.
Financial risks come from different sources:
- risk of theft, loss or damage of personal property;
How can we reduce risk?
Investment and risk Simply put, risk is the possibility of losing some or all your investment. Each investor has a different risk tolerance. A conservative investor will probably search for opportunities that offer safety and some measure of control on the return. Conservative investors will opt to skip high-growth investments by keeping their money in investments with more secure rates of return. On the other hand, aggressive investors will take some chances with a volatile or fluctuating market in the belief that they have the opportunity to receive a greater return on their initial investment. Alternatively there are those investors who fall between the agreesive and conservative, who may choose to invest in investments which are both risky and conservative. Anyone who wants to save or invest should follow the the magic triangle of investing and ask him/herself the following questions:
Further reading:
Web links to relevant texts and sites:
Links to Financial Services Module: Credit, Savings and Investments
Cross references to other fact sheets: All
Glossary:
Barter - Being in debt - Beneficiary - Bonds - Childrens Savings Account - Claim - Currency - Death Benefit - Deposit - Financial Risk - Foreign Currency Account - Gambling - Home Loan - Insurance - Interest Rates - Investing - Life Insurance - Liquidity - Loan - Loss - Making a profit - Money - Notice Savings Account - Online Savings Account - Per Annum - Peril - Premium - Probability - Risk - Saving(s) - Savings Account - Savings Account Named in Euro - Scams - Shares - Withdrawal - Yield