Advertising

Introduction to advertising

Advertising is any form of communication which aims, either directly or indirectly, to promote the sale of goods or services to consumers. Whether on radio, in newspapers, magazines, on the walls of our towns and cities, on television, at the cinema, on the internet, adverts are everywhere. This section gives you a brief introduction to advertising and the rules that exist to stop adverts being misleading or offensive. Read more

Types of advertising

Advertising is everywhere and it can often be difficult for consumers to know when they are being targeted by advertising. There are a number of different types of advertisements that consumers should be aware. This section considers that different types of adverts that exist and the issues associated with each. Read more

Control of advertising

Advertising is a very effective way of making a product or a service widely known and traders often use it to their advantage. There are a number of restrictions on advertising that help to ensure that consumers are not mislead and adverts are not detrimental. The advertising industry respects certain principles and a number of control procedures have been set up. Read more