Price labelling

When thinking about buying goods, consumers need to know how much their purchase is going to cost them.

Once a consumer knows how much an item is going to cost, they can decide whether it is good value for money and think about whether they can afford to make that purchase.

Traders should display prices for most of the products that they sell and they are not allowed to give consumers misleading information about prices.

Introduction to pricing

When a trader gives a clear indication of the price of a product or a service, this enables a consumer, not only to know the purchase value, but it also gives them the opportunity to compare the price of different products and services. Prices should be unambiguous, easily identifiable and clearly legible. The general rule of thumb is that a customer should be able to establish the price of any goods without needing to ask for assistance. This section of the website will give you an introduction to pricing rules in the (...) Read more

Promotional sales

A promotional sale is a sale that is held under certain conditions for a limited period of time. Shops use a range of promotional offers to try and persuade people to buy their products, such as: End of season sale 10% off everything for today only Free sunglasses when you buy two bottles of sunscreen There are rules to protect consumers during promotional sales. Read more