Sustainabilty in action
Consumer attitudes have now started to change. Many nations are witnessing a transition from carefree consumerism to conscious consumption.
Governments are developing and promoting a number of sustainability linked policies.
Businesses understand that they need to provide goods and services that meet this new desire for consumers to make choices for the common good and to act in a sustainable way.
A number of examples of sustainability in action are considered in this section.

Definition
Sustainable development can be defined as:
“development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.
Examples
There are a number of examples of sustainable development in action:
Sustainable development in Government
This is the official UK Government website for sustainable development. It contains information about sustainable development and explains the UK Government’s programme of activity in this (...) Read more

Definition
Sustainable agriculture can be defined as:
”Agriculture which is sustainable integrates three main goals: - environmental health, economic profitability, and social and economic equity”.
Examples
There are a number of examples of sustainable agriculture in action:
Organic Farming – Good for nature, good for you
The European Commission has developed this website for people who want to learn more about organic food and farming. The website contains information about organic (...) Read more

Definition
Sustainable living can be defined as:
“a lifestyle that makes minimal possible use of natural resources. In general its adherent to a use of transport, housing, energy, food and other consumables which is sustainable”.
Examples
There are a number of examples of sustainable living in action:
Volunteering Opportunities with ‘Action for Sustainable Living’
Action for Sustainable Living (AfSL) is a charity that helps people to live more sustainably, focusing on simple changes (...) Read more

Definition
The Oslo Symposium in 1994 proposed a working definition of sustainable consumption as:
“the use of goods and services that respond to basic needs and bring a better quality of life, while minimising the use of natural resources, toxic materials and emissions of waste and pollutants over the life cycle, so as not to jeopardise the needs of future generations”.
Examples
There are a number of examples of sustainable consumption in action:
I will if you will – towards sustainable (...) Read more